Integrity, pragmatism, innovation, transcendence,
performing power & duties in unison and
unity & cooperation


Guangdong USATON Electrical Appliances Co., Ltd, founded in 2003, is a major industry company integrates design, manufacturing, sales and services of products, ranging from electric water heater, range hood, cooktop, sterilizer, cabinet to water filter. With more than 3000 final selling points, USATON domestically operates multiple production bases, covering an area of 260,000 m² and effectively leading to annual output of 5 million.

On top of that, USATON has successfully passed multiple certifications, consisting of ISO9001 Quality Management System Certification, ISO14001: 2015 Environmental Management System Certification as well as OHSAS1800:2007 Occupational Health and Safety Management Certification. And it has earned the honor of Famous Brand Products in Guangdong Province three times in a row since 2011, following which 2015 has witnessed its acquisition of widely recognized and famous trademark. Subsequently USATON won three awards in succession from 2016 to 2018, namely Zhongshan Municipal Government Quality Award, Honorary Title of High-tech Enterprise and Title of Dark Horse Enterprise, pointing to a further enhancement of its popularity and reputation. Alongside that, all of our products have been tested by the authoritative testing institutions such as DEKRA,TUV Rheinland,SGS, KTL and SAA.


We uphold the concept of “Good Life Indeed”, which is well interpreted and brought into full play in the way we show our gratitude & love, carry out public service and live healthier lives. We regard creating more joy for everyone’s livelihood as our duty. That is how we can perform our mission and shape our core values of integrity, pragmatism, innovation, transcendence, performing power & duties in unison and unity & cooperation in an effort to shape the top-notch brand in Chinese kitchen & bath industry in the people-oriented and technology-dominated manner. We are committed to providing superior products and services for consumers all over the world.


As the holding company, USATON owns three subsidiaries. Specifically, one of them is called USATON Electrical Appliances Co., Ltd, specialized in the manufacturing of electric water heater and water filter. With the production capacity up to 5 million per year, another subsidiary, USATON Gas Appliance Co., Ltd, is dedicated to producing boilers and other gas appliances. Moreover, the last one, Sanjiao subsidiary, focuses on the production of range hoods and gas appliances. Most importantly, the completion of new factories marks the further advancement of overall capacities to manufacture, control the quality and deliver services built on excellence. In this context, USATON will continue to distinguish itself from others in the keen brand competition as part of its effort to master the kitchen & bath products, especially the water heater.

USATON is one of the most influential brands when it comes to water heater in China. It boasts a full-fledge marketing network inclusive of over 1000 dealers and more than 3000 franchised stores. Distribution model has been put in place to segment our customer base, and identify VIP in particular. That means our products have been domestically sold to large and medium sized cities so far. In addition, USATON has embarked on its global role active in Eastern Europe, Africa, Asia Pacific as well as other countries and regions. Against this background, it also has initiated the implementation of global development strategy as well as worked to guide and speed up technological upgrading, relying on its up-to-date technology, premium products and impeccable services. An increase in R&D expenses was made annually to support its brand building, which are higher than 3% of sales revenue. We set up the technology R&D center, formulated the technical strategic plan, improved the product development system & regulations as well as absorbed and digested the advanced technological know-how at home and abroad. All this has been helping to constantly expand our development capacity. Tremendous efforts have been made to strengthen our quality control, including raising related investment and introducing high-end talents. Also, we have established professional testing center and advanced laboratories specifically designed to test energy efficiency, environment and components. Such laboratories are all equipped with testing machine and professional testing personnel, ensuring the improvement in product testing & evaluation.

Enterprise History

    Research and Develop

    USATON had its home-grown Pearl River Delta Home Appliances Research & Development Center up and running in 2004 based on heavy investment of tens of millions RMB. Against this backdrop, home appliance service providers of all kinds were attracted to join us, involving technical R & D institutions, industrial design, advertising planning and certification services. As such, it had been highly supported for such an export-oriented company to carry out independent innovation development.

    Thanks to the essential principle of concentration and innovation, our electric water heater has evolved into an outstanding product in a short time and we are driven to strategically have a long-term development. If we put business enlargement in global perspective, we can see that USATON, as a market pioneer, must work with domestic celebrated brands by way of OEM and conduct international expansion via segmenting market and originating new product & technology so as to get more access to worldwide market, if we are to help achieve a brand breakthrough and strive toward the goal of becoming the worldwide hidden champion in the sector of electric water heater.

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